Ella Lab&Exp is the international division of Portal Brasil, a company dedicated to the development and manufacturing of beauty, skincare, and makeup products for renowned private label brands worldwide. We take pride in our collaboration with the international market, consistently offering high-quality services in product development for global brands.

At Ella Lab&Exp, we go beyond manufacturing; we are your strategic partner in achieving growth and fostering innovation. With years of experience in the skincare industry, Ella Lab&Exp specializes in creating custom formulations. Our state-of-the-art R&D laboratory ensures that our experienced team crafts unique formulations aligned with your business vision. From concept to production, we meticulously test product samples to guarantee the promised results for your customers.

We work with suppliers around
the globe

Marcia Fraga

CEO

5 years of experience as manager of JASAB in Brazil, a subsidiary of the Swedish IKEA, responsible for the research and development of upholstery manufacturing. Worked for 15 years as CEO of Paramount Asia, being responsible for the development and production of shoes and handbags for Nine West in Asia. Since 2007, she has been the founder and CEO of Portal Brasil.

Eduardo Leal

CFO

Graduated in Production Engineering, he has been working at Portal Brasil for 14 years. He has gone through all departments of the company, from design to product inspection.

In 2018, he assumed the position of CFO, overseeing the finance, logistics, and import department.

Liane Irigoyen

Cosmetics Product Development Director

Specialist in Industrial Pharmacy and Cosmetology, Clinical Pharmacy, and Postgraduate in Business Management from UFRGS. More than 25 years of experience in the R&D area, as Product Manager at Empório Body Store, Johnson&Johnson R&D and Stiefel Laboratory.
Expert in the development and formulation of cosmetics for large retail groups supporting the construction of Private Brands.

Al Gervais

Managing Director (Portal Brasil USA)

Graduated in Business Administration and Production and Operations, with more than 30 years experience in footwear and accessories. Specialize in global operations, sourcing, distribution, supply chain, launching and grow new products by integrating them in existing portfolio, international customs regulations, global compliances, strong financial planning background and M&A.

Marcela Riedi

Creative Director

Graduated in Design, she has been with Portal since 2015. Responsible for the research and development of all products, she has a unique perspective and a creative technique that combines UX concepts with style.

Andre Leal

Supply Chain Director

Holder of a postgraduate degree in Logistics and Supply Chain. Since 2007, has been serving as Director of Supply Chain. With 25 years of experience in supply chain management, including 7 years abroad, overseeing the sourcing of materials and finished products across more than 20 countries.

Marcos Fraga

Director of Operations

Specialized in product quality management, he has extensive international experience, having worked for 10 years in China and 5 years in India. For 5 years being with Portal Brasil, he manages a team that inspects over 8 million pieces per year.

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